The Buyer's Guide 2025
A message from Rick Robinson
Welcome to the DemandFactor Buyer’s Guide 2025, your roadmap to navigating the future of B2B marketing. In a world where innovation is accelerating and buyer expectations are evolving, success is no longer about keeping pace — it’s about staying ahead. At DemandFactor, we’ve made it our mission to help you do exactly that.
We are on the brink of the largest technology upgrade cycle in a generation, driven by the convergence of AI, machine learning, and recent advancements in remote work, work-from-anywhere (WFA), and hybrid models accelerated by the post-COVID era. In the B2B space, this transformation is reshaping how companies engage with customers, streamline operations, and build competitive advantages. Organizations are increasingly adopting advanced platforms and capabilities to meet rising expectations for speed, personalization, and scalability. This cycle will not only accelerate innovation but also redefine supply chains, sales processes, and decision-making frameworks, fueling profound changes across industries and creating new opportunities for growth.
The insights and strategies outlined in this guide are built on a deep understanding of the trends shaping our industry, from the rise of partner ecosystems and data-driven decision-making to the increasing dominance of subscription-based models. Backed by our exclusive research and expertise, this guide offers actionable recommendations to help you adapt, innovate, and thrive in an ever-changing landscape.
2024 has taught us that agility, precision, and collaboration are more than buzzwords — they’re the foundation for sustained growth. As we move into 2025, the opportunities to build stronger partnerships, optimize marketing efforts, and unlock new levels of ROI have never been greater. Whether it’s empowering your partners, leveraging cutting-edge technologies, or adopting customer-first strategies, DemandFactor is here to support you every step of the way.
This guide is more than just a resource; it’s a call to action. The businesses that succeed tomorrow will be the ones that embrace change today. I’m excited to share these insights with you and to see how we can help you transform challenges into opportunities, and opportunities into results. Here’s to a year of growth, collaboration, and measurable success.
Senior Vice President, DemandFactor
DemandFactor is revolutionizing performance marketing and demand generation by adding in the missing piece:
We align our success to the success of our leads and our clients.